AN ASSESSMENT OF PUBLIC RELATION AS AN AID TO SUCCESSFUL GOVERNMENT BUSINESS ADMINISTRATION
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- 1-5 Chapters
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- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
BACKGROUND OF THE STUDY
The word "public relations" has already been defined by several authors from various perspectives.
Nwokoye (1984) defined public relations as the activities of a cooperative union, government, or other organization in establishing and marketing sound and productive relationships with specific groups of people, such as customers, employees, and stockholders, as well as the general public, in order to adapt to its surroundings and interpret itself to society.
According to Busch and Houston (1995), public relations is the management of an organization aimed at eliciting a general good sentiment toward the organization and its product from one or more members of the public. "Public relation is a management function that evaluates public attitude, identifies policies and procedures of an individual or an organization that are in the public interest, and implements a program of action to achieve public understanding and approval," Busch and Houston said.
According to Ajalav (1992), public relations is the entire performance of an organization or individual aimed at gaining public favor and resulting in continuing growth that is mutually advantageous to the organization or individual and the society in which it functions.
The purpose of the (marketing/commercial) department's special division was to advertise and disseminate the marketing board's activity.
From the basic truth, Enugu State Broadcasting Service (ESBS) and any other institute or form can accomplish nothing without efficient public relations. In other words, every business is primarily dependent on its efficiency and success, as well as a mental grasp of the organization and its public. Effective public relations may also be used to expose, promote, defend, and gain goodwill for limited liability firms.
1.2 STATEMENT OF THE PROBLEMS
A positive corporate image is seen to be critical to a company's survival (Ama, 2010). A corporation's success or failure is determined by its interactions with its public consumers, workers, stakeholders, government, communities, distributors, dealers, and suppliers, among others. Because a positive corporate image fosters trust in a company, there was a need to assess ESBS's corporate image in order to determine: What is the company's corporate image? Is the organization suffering from insufficient communication tools, a lack of competent staff (a manpower problem), and a poor press relationship?
As a result, the researcher is expected to emphasize the importance of public relations as a tool for successful government business management, with a focus on the Enugu State Broadcasting Service.
1.3 OBJECTIVES OF THE STUDY
The primary objectives of this study is to examine the impact of public relation as an aid to successful government business administration in ESBS Enugu. Specifically, the study seeks to:
1. Examine whether public relation bring awareness of a product to the public.
2. Examine whether public relation is important in ESBS.
3. Examine whether public relation improve communication between people and the public.
4. Examine whether effective public relation enhance increase in demand.
5. Examine whether public organization use public relation at their advantage.
1.4 RESEARCH QUESTIONS
The following questions guide this study:
1. Does public relation bring awareness of a product to the public?
2. Does public relation is important in ESBS?
3. Does public relation improve communication between people and the public?
4. Does effective public relation enhance increase in demand?
5. Does public organization use public relation at their advantage?
1.6 SIGNIFICANCE OF THE STUDY
This study of public relation is very important and promotional tools in marketing or in administration. It serves as a form through which organizations exposes, promote, depends and even explain in to obtain public good will and change public negative attitude. Through this study, consumers will benefit more because they are being educated and continuously informed about recent changes.
Public relations takes the form of service to the group, it could achieve this through the award of community scholarship to community children, donation of development projects, rides, extension of electricity. All these are to the detriment of identified group general public or consumers in particular. Public relation helps to improve mutual understanding between organization and its public. This study will also serve as an eye-opener to the government to see the need to make effective use of public relations in their administrations. This will further serve as a reference material to students, researchers, and scholars who may wish to carryout further research on this topic or related domain in the future.
1.6 SCOPE OF THE STUDY
This study focuses to examine whether public relation bring awareness of a product to the public. This study also examine whether public relation is important in ESBS. This study also examine whether public relation improve communication between people and the public. Furthermore, this study will examine whether effective public relation enhance increase in demand. Finally, this study will examine whether public organization use public relation at their advantage. Staffs of Enugu State Broadcasting Service (ESBS) shall serve as enrolled participants for this study.
1.7 LIMITATIONS OF THE STUDY
Like in every human endeavour, the researchers encountered slight constraints while carrying out the study. Insufficient funds tend to impede the efficiency of the researcher in sourcing for the relevant materials, literature, or information and in the process of data collection (internet, questionnaire, and interview), which is why the researcher resorted to a moderate choice of sample size. More so, the researcher will simultaneously engage in this study with other academic work. As a result, the amount of time spent on research will be reduced.
1.8 DEFINITION OF TERMS
Public: Public exist whenever a group of people is drawn together by definite interest in certain areas and has definite opinion upon matters within these areas.
Relation: It is the line between an organization and the public.
Government: Is the body of persons or an institution that makes and implements its policies conducts its public affairs and maintain law and order within its territory.
Administration: It is the act of arranging and directing persons in order to accomplish a specified goal.
Publicity: It is a communication arm of public relation.
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